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Survey: Most U.S. shoppers hate Black Friday

10/19/2015

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.


BestBlackFriday.com, a deal tracking website focused on analyzing holiday sales, has released its annual survey made up of 1,140 participants who plan on shopping this year. While 47% of participants believe that stores should be closed on Thanksgiving, 33% will still shop in-stores or online.


Here are a few key points from the survey:


Estimated Black Friday Spending:

• 32% plan on spending $501 or more (53% men, 47% women)

• 38% plan on spending $1-$250 (45% men, 55% women)

• The 35+ group will spend more than the 18-24 group


Thanksgiving:

• Of the 34% who believe stores should open on Thanksgiving, 57% are men and 53% are in the 18-24 group

• 68% of participants will begin their holiday shopping before Thanksgiving

• Only 16% believe Thanksgiving has better deals than Black Friday or Cyber Monday


Black Friday:

• Only 29% believe Black Friday has the best deals of the season

• 79% dislike the Black Friday research and shopping process

• 81% believe that Black Friday deals are not improving from year-to-year


Items by Interest:

• 43% said Electronics

• 26% said Apparel

• 17% said Toys/Games

• 6% said Appliances

• 8% said Other


Holiday Season:

• 94% believe they will make at least one in-store purchase this holiday season

• 35% will use cash for in-store purchases. 39% will use debit cards and 23% credit cards.


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