Tale of the tape: UConn Husky player seen sporting KT Tape

LINDON, Utah — There is no one who is saying KT Health's KT Tape helped the UConn Huskies to an NCAA championship, but at least one of the players was seen sporting the product after the game, according to KT Health. KT Tape, the company’s flagship product, is used by professional and recreational athletes to prevent injury, reduce pain, promote recovery and maximize comfort.  

KT Tape is an elastic therapeutic tape used for treating sports injuries and a variety of other disorders that was made popular by Olympic athletes in 2012.

KT Tape may be building a success story akin to the origins of GlaxoSmithKline's Breathe Right brand. In what has since become a case study in how to successfully obtain consumer impressions without breaking the bank, CNS, which owned Breathe Right at the time, placed the brand in the spotlight as several NFL players in 1995's Super Bowl XXIX  wore the breathing aid during the game as a silent testimony to its efficacy. 

KT Tape is sold in more than 22,000 retail doors in the United States in sporting goods, food, drug and mass retail channels, as well as through clinicians, online retailers and the company’s own e-commerce site, KTTape.com, according to the company.