Target to debut smaller store format in Manhattan

MINNEAPOLIS — Target is bringing its smaller-sized, urban format to one of lower Manhattan’s trendiest — and wealthiest — neighborhoods.

 

The retailer will open an approximately 45,000-sq.-ft. store on Greenwich Street in Tribeca, near Battery Park, a fast-growing and affluent residential area, and the Financial District.  

 

The two-level store is scheduled to open in October 2016. It is located in a 14-story, 625,000-sq.-ft. mixed-use building, whose landlord is Jack Resnick & Sons.

 

Similar to its other urban stores, or what Target calls its “flexible format,” the new Target will feature a merchandising mix geared to local needs, including smaller packaging for shoppers  traveling on foot or in public transit. It will also offer in-store pick-up of online orders.

 

Target already operates one store in Manhattan, a traditional big-box store in Harlem. And as previously announced, the company is opening a flexible-format store in Brooklyn, in July 2016.