Target gets hearts pumping with SoulCycle partnership
MINNEAPOLIS — Target on Thursday announced a partnership with SoulCycle, the country’s premier full-body cycling workout, to bring guests across the country a wellness experience like no other.
“We know that wellness is top of mind for so many of our guests, especially at this time of year when people are looking for ways to reinvigorate their exercise routines” stated Jeff Jones, chief marketing officer, Target. “By partnering with a premier fitness brand like SoulCycle, we can offer a uniquely Target experience and help our guests start the new year off on a positive note.”
SoulCycle’s signature studio cycling classes are a rising trend — the 45-minute, high-intensity workouts (complete with candlelight and rocking music) have already captivated fitness enthusiasts in several U.S. cities.
As part of the partnership, Target will be broadening the program’s reach to give guests unprecedented access to this experience. This month, Target and SoulCycle will launch a 10-city tour featuring special three-day weekend events — with complimentary classes taught by certified SoulCycle instructors — in the following markets:
Jan. 22–24: Washington D.C., Houston and Seattle;
Jan. 29–31: Atlanta, Nashville and Denver;
Feb. 5–7: Miami and Chicago; and
Feb. 12–14: Minneapolis and Los Angeles.
Events are open to the public for six classes a day, but with the limited number of bikes, space is expected to fill up quickly.
To help guests give their workout gear a stylish refresh, each event will also feature a pop-up shop with Target x SoulCycle workout apparel, plus wellness products.