Target sees strong turnout on Thanksgiving Day

MINNEAPOLIS — Target on Friday reported a successful start to its Black Friday weekend, with unprecedented results on Target.com and a strong turnout in stores on Thanksgiving Day. 

 

“Target got a head start going into Black Friday with the record-breaking launch of Adele’s new album and our ‘10 Days of Deals’ promotion,” Target chairman and CEO Brian Cornell said. “The momentum continued with our Black Friday presale, and on Thanksgiving, we saw millions of shoppers take advantage of great offers online and in our stores. Overall, the response from our guests has been very positive, with some of the best days we’ve seen on Target.com,” he said. “We expect to see the demand continue throughout the weekend and into December as we offer more savings on the year’s most popular gifts, including Star Wars and Apple products.”

 

Target’s “10 Days of Deals” began Sunday, Nov. 22, giving guests daily offers, including 10% off electronics and 20% off kitchenware. As part of the promotion, Target brought back the Black Friday pre-sale on Wednesday, Nov. 25. Target reported that Black Friday sales were strong this year, with Apple Watch, iPads, Beats Solo 2 headphones, FitBit Charge HR and the Philips Sonicare 2 electric toothbrush among the most popular items. 

 

Guests were granted early access to nearly all of Target’s doorbusters on Target.com beginning Thanksgiving morning. Demand outpaced 2014’s record Thanksgiving performance, making it Target’s biggest day for online sales yet, driven largely by electronics.