Target's Cyber Monday surge delivers biggest online sales day ever

MINNEAPOLIS — The surge in Cyber Monday shoppers looking to take advantage of Target's 15% discount sitewide forced the retailer to "place some guests into virtual lines," the retailer stated Tuesday morning, acknowledging the shutdown on Monday.

 

“We knew there’d be a tremendous response to our 15% off sitewide offer, and the demand was even higher than we anticipated,” said Jason Goldberger, president of Target.com and mobile. “Early in the day, Target.com orders were coming in twice as fast as our busiest day ever. And by early in the night, Target had already surpassed the previous record for online sales — making Cyber Monday our biggest online sales day ever.” 

 

"As we experience spikes in traffic, our systems place guests in a queue and prompt them to access the site later," Target spokeswoman Jenna Reckshe told CNBC on Monday. "We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser."