Tiger Balm U.S. signs professional flatland BMX rider Terry Adams to endorsement deal

HAYWARD, Calif. — Tiger Balm U.S. has formalized an endorsement deal with professional flatland BMX rider Terry Adams, the company announced Tuesday.

“I'm excited about the partnership with Tiger Balm because it’s a product I use and believe in," Adams said. "BMX riders train very hard and are always pushing themselves to extremes. It's awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

“We were excited to learn that Terry Adams is a big Tiger Balm fan,” said Kenneth Yeung, president Prince of Peace Enterprises, the sole licensed U.S. distributor for all Tiger Balm products. “The skills he has on a bike are amazing and he understands how to promote a product. We are confident that he will be a fabulous brand ambassador and enthusiast for Tiger Balm.”

Adams has been competing professionally in flatland BMX rider contests since he was 16 years old, and has become one of the sport’s most recognizable names. He has won dozens of championships during his 15-year career, including a Gold Medal from the X Games, and is a two-time winner of the sport’s Ride BMX Magazine’s “Number One Rider” Award.