Tom's of Maine rolls out sustainability campaign

KENNEBUNK, Maine -- Natural personal care brand Tom's of Maine is launching a campaign to bring awareness to the staggering amount of trash in landfills.

Tom's of Maine has been a leader when it comes to developing natural personal care products with a focus on natural, responsible and sustainable practices and materials. Now the brand is teaming up with TerraCycle on the #LessWasteChallenge. By taking a simple online pledge at tomsofmaine.com/lesswaste, consumers can commit to reducing household waste by one pound per week.

"As a mother, I want to do all I can to ensure a healthy future for my daughter and generations to come," said Susan Dewhirst, goodness programs manager at Tom's of Maine. "We launched the #LessWasteChallenge this year to remind families just how easy it is to make a difference, and to teach our children how they can impact their home, school and community with just a few simple changes."

Tom's says the #LessWasteChallenge is designed to inspire small changes today that can make an important impact tomorrow. Tips & DIY projects are available at tomsofmaine.com/lesswaste, and consumers are invited to share their own tips on social media using #LessWasteChallenge.

Consumers will also encounter the #LessWasteChallenge throughout Earth Month with in-store events and displays and through mobile and social content – all aimed at inspiring families to take the pledge to reduce waste in their homes and communities.