Tony Chachere launches bold seasoning

OPELOUSAS, La. — Tony Chachere's lineup of Creole seasonings and food products has expanded.

Launching later this month, new bold seasoning is the company's first seasoning blend in more than 20 years. The company said the new product is "a direct response to consumers who have been asking for a spice blend that retains the wonderful flavors unique to our products but with an added kick of heat."

"The bold seasoning is perfect for those dishes that need a punch of heat to jumpstart the taste buds, Tony Chachere marketing director Celeste Chachere said. "It turns a simple dish into a signature dish by enhancing the flavors of food with spice — without overwhelming. Anyone who has visited Louisiana and enjoyed our incredible food will certainly welcome this new addition to our product line."