Toy category gets crafty

Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association. This segment of the toy category was up 7% in 2010 over 2009, according to the NPD Group, and is expected to perform well in 2011.

Some big winners for the holiday season were Spin Master’s Bizu, Crayola’s Glow Book and Fashion Angels’ “Project Runway” fashion design sketch portfolio. All retail for less than $20.

The article above is part of the DSN Category Review Series. For the complete Toys, Games & Crafts Sell-Through Report, including extensive charts, data and more analysis, click here.