TRESemmé pumps up the volume with Chrissy Teigen

ENGLEWOOD CLIFFS, N.J. -- TRESemmé is teaming up with model and television host Chrissy Teigen to introduce a revolutionary new hair care system.

Teigen will make her TRESemmé debut in a series of humorous videos on the brand's YouTube channel showcasing its new Beauty-Full Volume collection.

"I'm photographed all the time, and while my hair might look great in pictures, it doesn't always feel great – we're talking 'Crispy Teigen.' I'm so glad I no longer have to compromise to get hair with great lift that I actually want to run my fingers through," says Teigen. "I'm thrilled to be teaming up with a brand that's getting people to re-think their hair washing routine and encouraging them to reverse it up.  This collection is a game changer!" 

Beauty-Full Volume is designed to work in reverse: condition first to soften, then shampoo to wash away weight, leaving hair touchably soft. 

"We are thrilled to be partnering with Chrissy Teigen to help spread the word of TRESemmé's revolutionary new Beauty-Full Volume hair care range," says Rob Candelino, Vice President of Marketing for Unilever's Haircare business. "Volume is the #1 hair care need in America and now, with this unique reverse wash system, we are very proud to help women achieve gorgeous volume that looks and feels great."

As the Official Hair Care Sponsor of New York Fashion Week, where Teigen will be on-site with the brand as part of the sponsorship, TRESemmé will also incorporate the Beauty-Full Volume Collection into its Salon and Lounge at Moynihan Station, and through hair looks at sponsored runway shows. 

TRESemmé Beauty- Full Volume Collection is available at food, drug and mass market retailers nationwide with a suggested retail price of $4.99.