Under Armour goes big with new portfolio of health and fitness products
LAS VEGAS - Under Armour on Tuesday unveiled the brand's first-ever Connected Fitness product portfolio and launched a new UA Record app experience, designed to make athletes better, at the Consumer Electronics Show in Las Vegas.
"For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live," stated Kevin Plank, CEO, Under Armour. "Combining the world's largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that's never been done before."
The line of devices includes UA HealthBox, a Connected Fitness system, UA SpeedForm Gemini 2 Record Equipped, the brand's first smart shoe and two models of wireless headphones. The entire line of Connected Fitness products is powered exclusively by UA Record, a health and fitness platform. The new UA Record is available for download on the App Store and the Google Play store.
Under Armour is also announcing strategic partnerships with two leading global brands: HTC and HARMAN International Industries. HTC collaborated with Under Armour on UA HealthBox to engineer and deploy a fully integrated system to transform the health and fitness category. HARMAN, a connected technologies company for automotive, consumer and enterprise markets, partnered with Under Armour to provide first-class sport headphones to athletes.
The Under Armour Connected Products portfolio includes:
UA HealthBox: A Connected Fitness system made by athletes for athletes. The complete system includes UA Band, UA Scale, UA Heart Rate and retails for $400;
UA Band: A sport band packed with advanced technologies in a uniquely adaptive form-fitting design. UA Band automatically tracks steps, distance, resting heart rate and sleep. It retails for $180;
UA Heart Rate: A compact heart rate monitor that features micro snap technology designed to provide comfort during workouts. UA Heart Rate retails for $80;
UA Scale: A Bluetooth and Wi-Fi enabled scale with an iconic circular design that measures weight and body fat percentage, and recognizes up to eight individuals. UA Scale retails for $180;
UA SpeedForm Gemini 2 Record Equipped: Under Armour's first smart shoe tracks and stores data including time and date, duration, distance and splits. This footwear provides an untethered running experience and allows the athlete to run device-free. The Gemini 2 RE retails for $150 and will be available for purchase on Feb. 29, 2016; and
UA Headphones Wireless: UA Headphones Wireless and UA Headphones Wireless Heart Rate, both engineered by JBL, are built for durability and guaranteed to never fall out. The UA Headphones Wireless retail for $180 and the UA Headphones Wireless Heart Rate will hit shelves late spring 2016 and can be purchased for $250.
UA Record exclusively powers the UA HealthBox experience and will serve as the hub for Under Armour's health and fitness data. UA Record now provides a holistic view of a person's health based on four quadrants - sleep, fitness, activity and nutrition - through a single-view dashboard. This snapshot view of daily progress is set towards individual goals and calculates insights based on performance, including a brand new metric, "How do you feel?"
"We know through our family of world-class athletes, trainers and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars," said Robin Thurston, chief digital officer, Under Armour. "Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live."