United Supermarkets launches NuVal nutritional scoring system

LUBBOCK, Texas In an effort to aid its customers in making healthy food choices, United Supermarkets is implementing a nutritional scoring system throughout its United Supermarkets, Market Street and Amigos United grocery stores.

NuVal is a ranking system that provides comprehensive nutritional information of foods through a comprehensive scoring system. With the NuVal System currently assisting guests at Market Street's Colleyville and Frisco, Texas, stores to better food choices, United debuts as the first grocery chain to implement the innovative nutritional ranking system in Texas.

All six of the company's Dallas-Fort Worth area Market Street stores will feature the NuVal system by mid-March, and the company plans to have all 50 stores outfitted with the new system by the end of the year.

"NuVal's innovative food scoring system is revolutionizing the shopping experience, and we're proud to be the first Texas grocer to bring this innovation to our aisles," said Robert Taylor, EVP and CEO, United Supermarkets.

In addition to the NuVal implementation, United staffs dietitians throughout its stores and serves as one of the founding members of the Healthy Weight Commitment Foundation, whose stated mission is to reduce obesity by 2015. HWCF members already have committed more than $20  million to the joint initiative to raise awareness about the importance of balancing a healthy diet with physical activity.