UrgentRx to introduce allergy SKU in October

DENVER — UrgentRx will be adding an allergy relief product to its portfolio of on-the-go OTC solutions in October, the company recently announced.

The new product, called Allergy Attack Relief to Go and formulated with 25 mg of diphenhydramine, will be available as a raspberry-flavored powder that will retail for a suggested $1.39.

"Our medicine is fast because you can always have it with you — it fits in your wallet. And you don't need water. You just pour it in your mouth," stated UrgentRx president Jordan Eisenberg. "Furthermore, because it's a powder, it starts dissolving immediately and works significantly faster than traditional tablets or pills. An allergic reaction can be very serious and really scary, so we are excited to launch a new product that will help those suffering sudden allergy attacks."