Vigilant to roll out smart toothbrush for kids

SAN FRANCISCO — Smart device and app maker Vigilant is launching its new Bluetooth-enabled Rainbow toothbrush that’s meant to teach children to brush properly. The toothbrush connects to the company’s app, and tracks the brush’s movement in real time.

“At Vigilant, we belive highly innovative products like Rainbow can actually change the way people manage their health,” Laura Loveman, Vigilant’s VP of U.S. operations said. “Our mission is to design and develop devices with smart apps to empower users to make smarter, healthier daily decisions.” 

As children brush, the app makes the activity into a game that actually encourages proper brushing techniques. It keeps a record of how the child brushes for parents to check in on. 

In addition to Rainbow, Vigilant also makes a smart insulin injection pen that will transmit data on injections and blood glucose levels to the accompanying app, and various other smart devices for the home.

The Rainbow toothbrush retails for $49.99 and is available for preorder on Amazon.com and USVigilant.com, and the app is available for both iOS and Android smartphones and tablets.