VMS offerings get personal at Ritzman
A regional player is getting into the VMS business in a unique and personalized way. Ritzman Pharmacy, based in Medina, Ohio, last spring launched a new line of own-brand patient-customized supplements through its RefreshinQ division as part of a new wellness subscription offering.
“RefreshinQ is the future of Ritzman and [represents] how we’re positioning ourselves differently,” Ritzman Pharmacy president and COO George Glatcz said. “It’s changing the way we do business.”
Glatcz said that the new offering is a way to help customers navigate a category whose sheer size and variety can be off-putting.
“There’re a thousand SKUs of different types of vitamins and supplements,” Glatcz said. “They have no clue what they need, [and] they’re so confused.”
At Ritzman locations, pharmacists are tailoring supplements to individual patients through a partnership with InsideTracker, which harnesses a database representing more than 150,000 people, as well as peer-reviewed research to help define optimal health recommendations for all types of people, Glatcz said.
RefreshinQ starts with a simple baseline health analysis from the user, including information about individual hydration, energy, blood pressure, heart rate and weight. After the baseline analysis, RefreshinQ customers are given a code to redeem for blood analysis performed at an approved facility.
The blood test analyzes as many as 30 biomarkers as part of a $279 offering that includes three months of dietary supplements and professional health consultations with Ritzman pharmacists, Glatcz said.
“Our pharmacists [will] become coaches to help guide people through whatever their wellness goals are,” he said.
Those coaching guides help users build a customized health and nutrition program. Supplement buyers can customize that pack mix directly through RefreshinQ.com, where a 30-day supply of between five and seven supplements will cost $69.99. Also, Ritzman has incorporated a prepackage service into the RefreshinQ program.
“We’ve taken that technology and [applied] it to the supplement lines,” Glatcz said. “Instead of people having six vitamin bottles, we’ll prepackage them for them, and they can have it in one packet instead of in a bottle.
“RefreshinQ is the future of Ritzman and [represents] how we’re positioning ourselves differently,” Ritzman Pharmacy president and COO George Glatcz said. “It’s changing the way we do business.”
Glatcz said that the new offering is a way to help customers navigate a category whose sheer size and variety can be off-putting.
“There’re a thousand SKUs of different types of vitamins and supplements,” Glatcz said. “They have no clue what they need, [and] they’re so confused.”
At Ritzman locations, pharmacists are tailoring supplements to individual patients through a partnership with InsideTracker, which harnesses a database representing more than 150,000 people, as well as peer-reviewed research to help define optimal health recommendations for all types of people, Glatcz said.
RefreshinQ starts with a simple baseline health analysis from the user, including information about individual hydration, energy, blood pressure, heart rate and weight. After the baseline analysis, RefreshinQ customers are given a code to redeem for blood analysis performed at an approved facility.
The blood test analyzes as many as 30 biomarkers as part of a $279 offering that includes three months of dietary supplements and professional health consultations with Ritzman pharmacists, Glatcz said.
“Our pharmacists [will] become coaches to help guide people through whatever their wellness goals are,” he said.
Those coaching guides help users build a customized health and nutrition program. Supplement buyers can customize that pack mix directly through RefreshinQ.com, where a 30-day supply of between five and seven supplements will cost $69.99. Also, Ritzman has incorporated a prepackage service into the RefreshinQ program.
“We’ve taken that technology and [applied] it to the supplement lines,” Glatcz said. “Instead of people having six vitamin bottles, we’ll prepackage them for them, and they can have it in one packet instead of in a bottle.