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Walgreens bids adieu to 'Be well' catchphrase

3/27/2015


CHICAGO — Cashiers at Walgreens are no longer required to bid farewell to each customer with a "Be well," according to a report Wednesday in The Chicago Tribune, though a focus on exemplary customer service is still in order. 


 


"[The send off] accomplished its goal of reinforcing our branding," spokesman Michael Polzin told The Tribune. "We'll continue to build our relationships with customers in other ways."


 


Citing a memo sent to Walgreens employees earlier this week, The Tribune reported that Walgreens employees are encouraged to learn their regular customers by name and greet their customers as it comes naturally. 


 


 

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