Walgreens is expanding Boots No7 line into New York City

DEERFIELD, Ill. — Walgreens is expanding the distribution of its Boots' No7 beauty brand across its New York City store base, Greg Wasson, president and CEO Walgreens, told analysts Tuesday morning. "We completed the rollout to 10 stores in February and plan to reach 150 stores in the City," Wasson said. 

"Our New York City expansion follows our successful launch of Boots No7 and other Boots brands in our Arizona market and in our flagship stores across the country," Wasson added. "We feel good with our pilot rollout of the Boots brands in Arizona … we're seeing some pretty good results, not only with the brand specifically but in the total category itself, which is encouraging," Wasson said. 

"It's about the whole experience, it's not just about the product," commented Alec Gourlay, EVP and president customer experience and daily living at Walgreens. "It's about the customer care that surrounds the product, and we've seen that consistently [bloom] in Phoenix and in the 10 stores that we have operating in New York," he said. "[It's] certainly encouraging Walgreens shoppers to shop a bit more in beauty already. And it's not just No7, it's Boots brands beyond that."

Walgreens launched several Boots product brands, including No7, across Walgreens stores in the Phoenix market last year. Previously, three other Boots product brands were launched nationally in Walgreens stores, including No7 Men, Mark Hill Salon Professional and Indeed Laboratories.