Walgreens expands 'get fit' incentives tied to company's loyalty program

DEERFIELD, Ill. — Walgreens on Tuesday announced that walking, running and weight-management goals can be logged and tracked through Steps with Balance Rewards, the retailer's customer loyalty program. Members will receive 20 points per mile, as well as 20 points per day for tracking their weight. Users also can log individual frequent activities that will earn points when recorded. Additionally, members can sync wireless activity trackers such as Fitbit, Withings and BodyMedia to automatically load the number of steps taken — each device linked will earn 250 points. Fitbit and BodyMedia provide wireless activity trackers, and Withings offers wireless scales.

In order to help participants stay motivated and maintain a healthy lifestyle, Walgreens is making it easy for members to set goals, which earn 250 points for the first goal set, track progress and find encouragement from virtual community members. Members also can promote their participation by sharing their activity badges within social media.

“By enhancing our loyalty program to further promote healthy behaviors, we’re encouraging customers to take steps to help them achieve overall wellness,” stated Graham Atkinson, chief marketing and customer experience officer, Walgreens. “It’s also another way Walgreens helps people get, stay and live well.”

Balance Rewards loyalty card holders already have been awarded more than 15 million points for physical activity through participation in the Walk with Walgreens program.