Walgreens hires OMD as media agency of record

DEERFIELD, Ill. — Walgreens has picked media-communications firm OMD as its new media planning and buying agency of record, the retail pharmacy chain said.

Walgreens said OMD would be responsible for buying activity related to traditional, multicultural, digital and mobile media planning and buying in the United States, including Puerto Rico.

"To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them," Walgreens chief marketing and customer experience officer Graham Atkinson said. "The agency's expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets."

Walgreens said the first work from OMD was expected this spring and would be led from the firm's Chicago office.