Walgreens' latest app redesign reflects latest in consumer convenience

DEERFIELD, Ill. - Walgreens on Tuesday introduced its first app redesign in the past four years featuring a number of "next generation" bells and whistles, including new home screen messages that will alert app users when they have prescriptions to take, refill or pick up. The redesign also includes an interface that allows users to print photos from their Dropbox and Flickr albums. 

 

The most notable feature is the “intelligent messaging” that provides one-touch access for user’s to act upon whatever relevant “widget” message is displayed – e.g. prescription refill, prescription ready for pickup, pill reminder, Balance Rewards, etc.

 

Many of the updates were based on consumer feedback, such as the redesigned home screen and reorganized screens throughout the app making it easier for users to navigate. The app has been optimized for iPhone 6 and 6 Plus resolutions and Walgreens made improvements to photo upload capabilities, coupon clipping and product wayfinding. "Our in-store experience now seamlessly surfaces the most helpful features for shopping in store," Walgreens stated.

 

Fulfilling shopper's needs in the digital space is becoming more important - Walgreens digital properties drive as many as 5.3 million store visits each week, according to the retailer. And multichannel customers spend between 3.5 and 6 times than store-only customers.