Walgreens launches new biannual magazine showcasing private label, Balance Rewards deals

DEERFIELD, Ill. — Walgreens on Thursday announced the launch of Happy And Healthy, Your Guide To Living Well With Walgreens, a biannual magazine that debuts Nov 4. The premiere edition is holiday-themed and includes entertaining and gift ideas; the cover features Taylor Swift. The glossy 28-page magazine will be available in English and Spanish, and there will be a similar version for Duane Reade customers.

“We are thrilled to bring Happy and Healthy magazine to our customers,” stated Joe Magnacca, president of daily living products and solutions for Walgreens. “Walgreens is constantly innovating, and Happy and Healthy is a great way to keep our customers informed of our latest private-brand offerings.” 

The magazine delivers such content as healthy living tips, relevant offers and Balance Rewards loyalty program promotions to its readers. It also provides a unique way to highlight Walgreens' private brands. Each issue is divided into three sections: Health and Wellness, Food and Beverage, and Beauty.

Happy And Healthy, Your Guide To Living Well With Walgreens will be inserted into millions of Sunday newspapers and also be available in stores nationwide. An electronic version of the publication can be viewed online at Walgreens.com, and the total circulation is expected to be approximately 65 million.