Walgreens takes deeper dive into consumer insights with Verve Chicago

CHICAGO — Walgreens earlier this year tapped Verve Chicago to help capture deeper consumer insights from members of its Balance Rewards Loyalty program through a new shopper panel. 

 

The panel is called Walgreens Viewpoint and is an online research community where registered users can read about and post on various topics, receive Walgreens-related news and participate in surveys and sweepstakes. 

 

“Our Community Panels change the way businesses do customer research,” Verve notes on its website. “Stakeholders can immerse themselves in their customers’ shoes, whilst also being able to quantify opinion quickly. So not only is the customer voice brought to the heart of decision making but research becomes more agile, powerful and creative.”

 

In September, Verve, which has its roots in the U.K., opened an office in Chicago to "support major Fortune 50 client win."