Walmart customers take advantage of company's mobile/in-store integration

BENTONVILLE, Ark. - Walmart delivered on its promise to integrate Walmart with Walmart.com for this year's Black Friday event, reported Steve Bratspies, chief merchandising officer, Walmart U.S.

 

"Tens of millions of customers visited our digital and physical aisles to pick up video games and systems, televisions, movies and toys, many of the top items sold both on Walmart.com and in stores," he said. "And, they prepped beforehand - more than 25 million customers accessed store maps and the circular through our online and mobile tools for Black Friday. We’ve planned this event for more than a year. Our stores were organized, well-prepared and safe, and I couldn’t be prouder of how our associates served our customers."

 

Walmart "opened the doors" to its Cyber Monday deals Sunday night at 8 p.m., Bratspies added. "The excitement will keep going after that, as well. Our customers can trust us for low prices and rollbacks on gifts and their everyday essentials not just on one day, but for the entire season.”