Walmart moves forward with Operation Main Street Initiative

BENTONVILLE, Ark. Walmart on Wednesday announced phase two of its Operation Main Street Initiative—a program designed to maintain the discounter’s “position as America’s low-price leader,” the company said.

“At Walmart, we’re committed to offering low prices every day, not just at Christmas,” stated John Agwunobi, Walmart SVP and president, health and wellness. “While many are still wary of Wall Street, Operation Main Street helps families coast-to-coast save on the items they need most. From January through December this year, our customers can count on us to work tirelessly every day to save them money so they can live better.”

Phase Two of Operation Main Street offers significant savings on products that people are likely to use in pursuit of their New Year’s resolutions, and includes rolled back prices on weight loss-themed consumables like Kellogg’s Special K Waffles and Yoplait Light Yogurt; gym equipment; leisure wear for the physically active; and smoking cessation products like NicoDerm.

Since November, Operation Main Street has saved consumers as much as $400 million, according to Walmart.