Walmart personalizes its online shopping experience

NEW YORK — Walmart has revamped its website in an effort to personalize the online shopping experience, the Associated Press reported Monday.

 

According to the report, Walmart is introducing a feature that will showcase products based on a customer's previous purchases. "It will also customizes Walmart's home page for each shopper based on the customer's location, local weather and the customer's search and purchase history," the report noted. 

 

Creating a personalized online shopping experience for Walmart is the first of several changes designed to improve Walmart's internet interface, the AP reported.