Walmart points to mobile as this year's ‘dominant shopping trend’

SAN BRUNO, Calif. — More and more, the endless aisles Walmart associates with its digital arm is accessed through mobile, Walmart.com’s president and CEO Fernando Madeira reported Tuesday morning. 

 

“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales,” he said. “Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate.”

 

In an effort to accommodate emerging shopper habits this year, Walmart debuted its Cyber Monday deals on Sunday evening, finding that consumers were better able to surf and buy from home than from work the following morning.