Water brand debuts new packaging

OLFUS, Iceland — Icelandic Glacial has undergone a makeover.

The premium natural spring water brand has debuted a rebranded logo, bottle and outer box packaging. The company said the redesign — created by communications agency Team One, a division of Saatchi & Saatchi — embraces the brand's native country of Iceland.

"After months of creative thought and development, Icelandic Glacial is proud to introduce the world to our new identity," Icelandic Glacial chairman and co-founder Jon Olafsson said. "Our distinguished partners at Team One captured the essence of Iceland and we're confident it will be embraced by consumers around the globe."

New packaging for Icelandic Glacial will start rolling out in mid-September.