Weis Markets implements Price Freeze program for New Year

SUNBURY, Pa. Weis Markets announced it has lowered the prices on 2,600 staple items, and frozen these lower prices for 90 days through April 1, 2010. It has also moved to freeze the prices on an additional 624 products.

The overall Price Freeze item count increases to 3,224 products, up from 3,000, and includes private-label and brand name products.

The price program is being promoted in Weis Markets' current circular, television and radio ads. Throughout stores, customers will see Price Freeze signage and shelf tags for participating items.

"It is clear our customers remain in a cautious mood due to the weak economy. Over the past year, our Price Freeze program has generated $16 million in savings for our customers," said David J. Hepfinger, Weis Markets president and CEO. "With our current program, we have lowered the prices on thousands of our products - and have committed to maintaining these lower prices through the spring. As a result, we are able to offer our customers consistent, long-term savings and values on the products they are looking to purchase."