Weis Markets launches Nutri-Facts program to augment healthier eating habits

SUNBURY, Pa. - Weis Markets on Tuesday announced its new shelf tag program, Nutri-Facts. As part of this program, customers will see brightly-colored icons on pricing tags to help them easily identify the foods that meet their unique health and lifestyle needs.

 

“Weis Markets is committed to helping our customers live well. We can accomplish this goal by providing tools and resources on healthy eating and simplifying the process of finding nutritious foods in our stores,” stated Beth Stark, manager of lifestyle initiatives for Weis Markets. “Our Nutri-Facts program is designed to provide a snapshot of food products so that at a glance, a customer can determine if its nutrition or lifestyle profile fits their individual needs and the needs of their family.”

 

Using U.S. Food and Drug Administration and the United States Department of Agriculture guidelines, the Weis Dietitians developed 13 Nutri-Facts icons that include popular dietary and health identifiers that are in demand by customers, including organic, gluten free, whole grain, carb conscious, heart healthy, vegan, no added sugar, low sodium and vegan. Customers will have to look no further than the product pricing tag on the shelf to see what health and lifestyle attributes are associated the products.

 

The Weis Dietitian team also recently launched its Fresh for You and Superfoods programs. Fresh for You foods are hand-selected by the dietitian team based on nutritional profiles and will be flagged with a sign that provides helpful information on ways to incorporate the food into recipes and meal ideas. The Superfoods program highlights nutrient-rich foods that naturally contain significant amounts of vitamins, minerals and antioxidants. Customers will see signs for colorful superfoods signs throughout the store that offer tips for use.

 

Since 2003, Weis Markets has employed dietitians to provide resources to customers to help them lead a healthy lifestyle. The current team consists of four registered dietitians, two of which are based in Weis stores, that are readily available to answer customers’ food, nutrition and wellness questions.