Weis Markets seeks to boost marketing, supply chain efficiency

CHICAGO — InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

 

InnerWorkings will collaborate with the retailer to develop marketing print strategies, point-of-sale displays, direct mail campaigns and loyalty programs — as well as the logistics behind these services.

 

InnerWorkings will help expand Weis Markets’ supplier network, ensure brand consistency and enable transparency and visibility across the marketing supply chain for the regional grocery chain. Weis Markets expects to generate meaningful savings and shorten its lead time for marketing materials by accessing objective data via InnerWorkings’ platform.

 

“With InnerWorkings’ technology and dedicated onsite resources, we are looking to expand our marketing impact and increase our return on investment,” Brian Holt, VP advertising and marketing at Weis Markets, said. “InnerWorkings shares our passion about upholding our 100-year-old brand’s identity.”