Weis names Buch director of lifestyle initiatives

SUNBURY, Pa. Weis Markets recently named Karen Buch, corporate dietition, to the newly created position of director of lifestyle initiatives, according to published reports. In her new capacity, Buch will be charged with handling consumer advocacy, cause-marketing programming and strategic planning for the company's health and wellness initiatives.

Buch currently reports to Wayne Bailey, vice president of merchandising and marketing.