Weis taps dunnhumby and Aptaris for price optimization solution

CHICAGO — Dunnhumby and Aptaris on Thursday announced they have reached an agreement with Weis Markets to provide  the company with their integrated enterprise promotional planning, price optimization, modelling and forecasting system.



"We strive to deliver an exceptional shopping experience by offering a strong combination of value, service and variety," stated Richard Gunn, SVP merchandising and marketing at Weis Markets. "The dunnhumby-Aptaris promotional solution will help us to better align and deliver meaningful promotional plans and activity for our customers, across all of our markets. We see this as a critical component to help bring our customer’s voice into the entire promotional process, from our initial interaction with our suppliers, to the finished weekly circular."



The integrated solution from dunnhumby and Aptaris was selected by Weis Markets to help the Mid-Atlantic food retailer increase sales, improve customer loyalty and build a more profitable and competitive market position across its 204 stores in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia and Delaware.



"We are excited about our transformative work with Weis Markets and the ability to help them better serve their shoppers’ needs," said Ted Eichten, price and promotion capability director, North America for dunnhumby. "By integrating dunnhumby customer-science modelling capabilities within Aptaris, the entire promotional planning process is reimagined. Our clients have seen tremendous results and we are confident that Weis will drive more relevance with their shoppers as they continue to deliver an exceptional shopping experience."



"Through our end-to-end promotions management solution that integrates dunnhumby’s customer science, Weis Markets can quickly forecast the impact across their promotional performance, execute across all marketing vehicles and downstream IT systems, and make decisions that drive category growth, as well as long-term customer loyalty," added Tom O’Reilly, CEO of Aptaris. "This is a real competitive advantage, allowing Weis to maximize promotional investments by understanding and then delivering promotions that meet the needs of their shoppers."