WHAT’S HOT: Progresso Light scores 0 points—and that’s a good thing
MINNEAPOLIS —Progresso Light, the only nationally branded light soup in the category, and Weight Watchers have teamed up to bring a canned soup with a points value of 0 to consumers nationwide.
Clocking in at 60 calories and 4 grams of fiber per serving, the five new Progresso Light flavors incorporate such vegetables as corn, diced tomatoes, green beans and peppers. Every can contains a blend of Progresso culinary seasonings and other ingredients like pasta, rice and beans.
To add to the excitement, Progresso Light is the first consumer-packaged product in any grocery category to carry the Weight Watchers endorsement with 0 points value per serving.
Progresso Light flavors include Italian-style vegetable, vegetable and noodle, savory vegetable barley, homestyle vegetable and rice, and Southwestern-style vegetable. The new soups are available nationwide and sell for the suggested retail price of $2.49 per 18.5-ounce can.
