Will wearable devices boost sleep aid sales?

What impact might wearable devices have on the sale of sleep aids in the future? The impact could be significant. While consumers have not fully embraced wearable health technology in large numbers, they are interested, according to a recent PricewaterhouseCoopers Health Research Institute report.



According to the report, only 21% of consumers currently own a wearable product, but 45% were likely to buy the kind of fitness bands that track sleep patterns in the next 12 months.



Compare that to another survey — this one a recent Sleep Number study — that found that only 16% of Americans are actively tracking their sleep today. As more consumers buy fitness bands and begin tracking their sleep patterns, only to find that they’re not sleeping well, many may turn to sleep aids to help them sleep better at night.