Winn-Dixie implements savings program

Jacksonville, Fla. Winn-Dixie Stores on Wednesday announced the roll out of a savings program to help customers stretch their grocery dollars simply by using their Winn-Dixie Customer Reward Card.

Shoppers can enjoy savings throughout the store in five different ways. The program offers "Buy One Get One Free" deals, "10 for $10" items, quarterly "Good 'Til" sales, Winn-Dixie brand products, which feature everyday savings, and new monthly "Locked-In Low Price" specials.

Winn-Dixie rolled out the new program last week using in-store signage, its circular advertisements and both TV and Radio campaigns. Each component focuses on the five ways to save, and encourages customers to shop their neighborhood Winn-Dixie.

"In these difficult economic times, our customers are looking for new ways to save at their neighborhood Winn-Dixie," stated Dan Portnoy, Winn-Dixie's chief merchandising and marketing officer. "The 'I Saved' program is one way we can offer our customers a fresh and local shopping experience with the value they deserve."

Winn-Dixie customers save every time they use their Winn-Dixie Customer Reward Card on thousands of specially marked items throughout the store. Manufacturers' coupons also apply, which allows shoppers to save even more.