Yoplait goes 'Simplait'

MINNEAPOLIS — Yoplait is going back to basics with its latest yogurt.

Yoplait Simplait yogurt is crafted from a combination of six ingredients, including cultured pasteurized grade A milk, fruit, sugar, corn starch, natural flavor and a vegetable or fruit juice or extract or pectin.

"Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt," Yoplait Simplait associate marketing manager Rachel Ringel said. "There has been an increasing demand for simpler ingredient lists, but one thing remains constant — taste is the most important."

Yoplait Simplait will be available nationwide this month in four flavors — strawberry, vanilla, peach and blackberry — and has a suggested retail price of 90 cents per single-serve cup.