YouCam adds another dimension to virtual makeup sales

NEW YORK -- Virtual makeover app YouCam is expanding its functionality to improve the customer experience at cosmetic counters.

YouCam Makeup has added a Consultation Mode to its app. This new mode will allow cosmetic brands to provide highly personalized counseling to their customers in stores, and at salons and events. The global launch of Consultation Mode expands on YouCam Makeup’s suite of offerings for beauty brands and beauty retailers, and opens up possibilities for future collaborations, the companys says.

“Cosmetic brands have been using YouCam Makeup to enhance product try-on capabilities remotely and at the store. Our app’s Consultation Mode transforms in-store counseling, resulting in much higher customer satisfaction,” said Alice H. Chang, CEO of Perfect Corp. “We strive to continuously provide our cosmetic partners with the most innovative and dynamic virtual beauty tools imaginable, and we empower consumers to experience true-to-life makeup from the palm of their hands.”

Consultation Mode allows cosmetic brands and beauty retailers to seamlessly display designated products and SKUs, for customers to virtually try on their latest beauty offerings.

YouCam Makeup with Consultation Mode was first deployed by YSL Beauty in Japan’s department stores in early 2016. 

YouCam Makeup is available for free download on the App Store and Google Play.