Zone 8 Beverages sets sights on millennial consumers

Chicago — A new beverage company, Zone 8, has launched its line of juices and teas with the promise that they contain “no artificial anything.” Zone 8’s goal is to reach younger demographics.

“The current beverage market lacks brands addressing cultural relevance that appeal to customers in an authentic way,” Zone 8 president and co-founder Tim Megenbeier said. “We see this as an opportunity to engage with consumers and provide a connection for them as individuals and as a diverse group.”

Zone 8’s products — which include a red rooibos and pomegranate tea, Agua de Jamaica hibiscus tea and a half-lemonade, half-tea beverage — are mostly sweetened with organic cane sugar and contain at most 88 calories per serving.

“We find ourselves amidst emerging trends and a growing retail concern of shifts in consumer demand,” Megenbier said. “We will redefine what natural means with real ingredients without the cloak of ‘all natural’ flavor.”