NIQ category-level data available for all RangeMe premium, pro subscribers
RangeMe premium and pro subscribers now have free access to category-level insights from NIQ’s Extended All-Outlet Combined (xAOC) multichannel market data through a new offering aimed at leveling the playing field for emerging brands.
Starting this month, RangeMe subscribers now have access to category-level data segmented by week, facilitating year-over-year comparisons for both promotional and non-promotional retail sales. This granular insight enables brands to identify seasonal trends, track category growth, and pinpoint opportunities for sales and promotional activities within their segments.
“For emerging brands in the CPG sector, access to powerful marketing insights can be a game-changer,” said Marc Santos, vice president of North America sales for NIQ. “However, the resources needed to obtain and utilize such data have often been out of reach of many small businesses. Through our relationship with RangeMe, even brands with limited resources can now access this data.”
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NIQ’s xAOC multichannel market data provides an expansive view of U.S. retail sales across diverse channels, including food, drug, mass market retail and convenience.
In addition to this xAOC data, RangeMe premium and pro subscribers can leverage competitive insights powered by NIQ, uncovering the top-selling products and fastest-growing brands on the platform within their categories.
“This holistic approach of providing market data and competitive insights empowers emerging brands to compete more effectively in the market,” said Vir Satyan, senior vice president of customer success at RangeMe. “NIQ has been a valued resource providing insights to our retailer subscribers for years. We’re thrilled to now extend their marketing information services to our supplier community as well.”
RangeMe's premium and pro subscriptions offer a variety of benefits to brands, including the opportunity to get RangeMe Verified, premium placement in search results and three guaranteed face-to-face buyer meetings (for pro subscribers).
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