Nutrabolt rolls out initiatives aiding local communities amid COVID-19 pandemic

As the COVID-19 pandemic continues, Nutrabolt has introduced initiatives to help support local communities that have been impacted. 

The sports nutrition brand is looking to deliver hope, motivation and energy during these unprecedented times, and provide support to such professionals as first responders, police officers, firefighters and personal trainers among others, the Austin, Texas-based company said.  

One initiative to help fitness professionals is its "Spot Your Trainer" program, which will allow participants to offer C4 and Xtend products to their networks at 20% off and earn a portion of net proceeds on every order.

“Our business was built in the fitness community, so when we saw how severely that community had been impacted by COVID-19, we wanted to find a way to help,” Katie Tershel, director of partnership marketing, said. “We all know these trainers personally, and felt it was our obligation to find a quick solution.”

Through its "Awaken Your Super" campaign, over the next two weeks, medical distribution centers and more than 40 hospitals in Los Angeles, San Diego, New York and Austin, Texas will be receiving more than 75,000 cans of C4 and Xtend beverages to help staff members remain fueled and hydrated, the company said. 

“For us, this wasn't about being first or loudest to make a donation. We wanted to have a meaningful impact where it was needed most, and this took a great deal of coordination,” Mari Lee, vice president of beverage marketing, said. “It was humbling to see our partners step up to make this happen. Trucking companies, distribution and retail partners all offered support to ensure the heroes on the front lines could receive our energizing donation.”