Nutrex Hawaii debuts supplement in a sugar-free gummy format

Nutrex Hawaii unveiled its BioAstin Hawaiian Astaxanthin dietary supplement in a sugar-free gummy format that contains 12 mg of natural Hawaiian Astaxanthin per daily serving.

The company claims the new gummies offer the following benefits:

• Sourced from natural Hawaiian microalgae grown outdoors under natural sun;
• Backed by scientific research supporting comprehensive, full body health objectives of today’s consumer; and
• Grown in Hawaii, ensuring unparalleled origin traceability and sustainability.

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"Today's consumers seek brands that align with their values of efficacy, transparency and sustainability. With our demonstrated 40-year legacy of Hawaiian microalgae production and innovation, we're enthusiastic about providing a safe, responsible and sustainable solution that caters to the growing global interest in gummies with multi-functional benefits," said Collette Kakuk, chief strategic and commercial officer. 

Kakuk added, "Our new BioAstin Hawaiian Astaxanthin gummies offer consumers a convenient way to experience the benefits of our number 1 selling brand, in an easy to consume and tasty gummy format.”

BioAstin, derived from natural Hawaiian Astaxanthin, is a powerful natural antioxidant extracted from Haematococcus pluvialis algae, renowned for its tangible health benefits for diverse health goals, including not only healthy agers, but also active lifestyle and beauty from within audiences, the company said.

The benefits of BioAstin Hawaiian Astaxanthin are supported by longstanding, robust clinical science, encompassing eye, skin, joint and heart health, as well as healthy inflammatory response and post-exercise recovery, the company noted.

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The gummies are further enhanced with 25 mcg (1,000 IU) of vitamin D3, and are sugar free, sweetened with monk fruit and stevia, non-GMO, gluten-free and vegan, the company said. 

The new gummies are being nationally rolled out in mass and specialty retail channels, and also are available on Amazon.com and nutrex-hawaii.com.