NutriBullet intros superfood supplements

Capital Brands Distribution, the parent of NutriBullet and Magic Bullet, is expanding its portfolio.

New from the Los Angeles-based company is plant-powered supplements — NutriBullet Superfood Essentials and NutriBullet Superboosts.

When it comes to the NutriBullet Superfood Essentials, two options are available for consumers — Everyday Essential Greens, which is made from naturally sourced super greens and contains phytonutrients that support detox and boost energy levels; and a vegan protein with essential amino acids in chocolate or vanilla flavor.

On the other hand, the Superboost offerings are available in four options, including:

• Citrus Berry Immunity, which is made from mushrooms, pomegranate, lemon and echinacea. It also contains phytonutrients, zinc and vitamin C to help support the body’s natural defenses and immune support;
• Matcha Energy, which contains a blend of six B-vitamins, natural caffeine sources, as well as coconut-derived MCT fatty acids that provide a boost of energy without the crash, and also comes in an Espresso flavor;
• Original Detox, which has a superfood blend that aims to support a natural detox process, remove the bad stuff and restore a healthy balance; and
• Spiced Cocoa Fat Burn, which features superfood herbs and spices, as well as other ingredients that look to support energy management, fat burn and blood sugar regulation.

In addition, the NutriBullet Superboosts can be used in smoothies, stirred into oatmeal or enjoyed with plain water, and come in 14 count single-serve sticks or 30-serving tubs.

“Our superfood supplements reflect our continued mission of making great nutrition easy,” NutriBullet CEO, Rich Krause said. “Our existing brand positioning is evolving as we transition from kitchen products to a lifestyle brand that permeates everything that has to do with ‘nutrition made easy,’ that's our message. By broadening how we deliver nutrition easily and conveniently and coupling that with our online recipe guides and in-house registered dietician nutritionists, we can deliver the whole package to our consumers.”

Prices start at $19.99 for both products, which can be found on Amazon.