One Brands sweetens up portfolio with butter pecan flavor

A popular ice cream flavor is joining One Brands’ core line of protein bars.

New to the Boulder, Colo.-based company’s portfolio is the butter pecan flavor, which contains a buttery inside with chunks of pecans.

Featuring 20 g of protein and 1 g of sugar, the protein bar is made with gluten-free ingredients, the company said.

“Butter pecan is an iconic and beloved flavor. As a brand devoted to producing permissible indulgence, we knew this would be a great next addition to our dessert-inspired line,” Peter Burns, the president of One Brands said. “We anticipate that One fans will be nuts about this flavor as they enjoy the sweet taste of ice cream any time of the day.”

Consumers can find One’s butter pecan bars on Amazon, and at Meijer, Hy-Vee, The Vitamin Shoppe and other retailers nationwide wide for a suggested retail price of $2.49 to $2.79.