Organic India focuses on fiber

Organic India USA has introduced its Psyllium Pre & Probiotic Fiber in three SKUs: orange, cinnamon spice and original. A 10-oz. package has a suggested retail price of $15.99.

The Boulder, Colo.-based company offers consumers “the most beneficial fiber source on the market,” said CEO Miguel Gil. “Science supports the findings that a healthy gut is the key to robust immune health. We are listening to our consumers, who are searching for innovative products that contribute to overall digestive health, with added versatility like incorporating into baking.”

The new product offers several benefits, including organic prebiotic fiber to nourish beneficial gut bacteria; Triphala, a classic blend of three Ayurvedic herbs — amla, bibhitaki and haritaki — to aid in digestion and nutrient assimilation; and heat-stable probiotics that support a healthy gut microbiome, changing the game on how easily probiotics can be incorporated into one’s daily diet. The three flavors adapt naturally to baking, mixing into meals or blending into smoothies. This product is gluten-free, vegan, and keto- and paleo-friendly. 

“This is a great product that can help retailers develop incremental sales,” Gil said. “Many consumers, including older shoppers, are coming into stores looking for these types of products. It will help retailers build stronger ties with their shoppers.”