Abbott Nutrition kicks off new ad campaign for EAS

CHICAGO Abbott Nutrition on Monday launched a new print ad campaign supporting its EAS brand, positioning the sports nutrition brand more for a mainstream consumer and not just elite athletes.

The campaign, in support of EAS Myoplex Strength Formula Shakes, features the call-to-action “If you use Muscles, use Myoplex.  Fuel that helps repair and recharge muscles.”

The campaign will be featured in major sports, fitness and mainstream print, online and broadcast outlets, including: CBS Sports, ESPN, MTV, TBS, Facebook, Google, MSN, Self, Shape and Men’s Health.  Special executions of the ad campaign will appear in health clubs, as well, the company stated.