Abbott sponsors 2015 Bank of America Chicago Marathon

ABBOTT PARK, Ill. - Abbott's sponsorship of the 2015 Bank of America Chicago Marathon, which takes place in the global healthcare company's hometown, complements its title sponsorship of the Abbott World Marathon Majors. 

 

As title sponsor of the Abbott World Marathon Majors, Abbott is encouraging the sharing of health "best practices" among the six iconic races that make up the series. At the Bank of America Chicago Marathon, Abbott will provide portable blood analysis systems called the i-STAT, which perform commonly ordered blood tests – such as those for checking heart function or monitoring physical exertion – within minutes and empowers the marathon medical staff to administer care onsite.

 

"Marathoners bring to life the idea that when people are at their healthiest, they can tap their potential and achieve remarkable things," said Elaine Leavenworth, SVP, chief marketing and external affairs officer at Abbott.

 

"We are inspired by the thousands of people who train for and participate in the Bank of America Chicago Marathon. They are extremely driven to reach a personal goal, which is anchored in the power of living a healthy life," said Carey Pinkowski, executive race director, Bank of America Chicago Marathon. "As a company committed to healthy living and with deep Chicago roots, Abbott is an ideal partner."

 

This year, Abbott will again be the title sponsor of the pre-race Abbott Health & Fitness Expo where they'll invite the expected 140,000 runners and supporters to its booth to describe what living fully means to them.  Abbott is asking a million people to share their stories, and at the Expo participants will have the chance to take part in interactive quizzes and other experiences to express what they do to become their best possible selves. 

 

Those who participate at the Abbott booth by taking a quiz will be entered for a chance to win a free entry to the 2016 Bank of America Chicago Marathon. In addition, at 1 p.m. on Oct. 9, Abbott will host an on-stage presentation, featuring record-breaking marathoner and former Olympian Joan Benoit Samuelson plus Abbott neurologist and dietitian Beth McQuiston. The duo will talk about the mental and physical aspects of training for and racing a marathon, and how participants can use the experience as a tool to live a full life.

 

For the thousands of registered participants – including approximately 30 Abbott employees from around the world – Abbott will again have a high-energy "Cheer Zone," just as it did at the 2014 Bank of America Chicago Marathon.