Pedialyte names Odell Beckham Jr. celebrity ambassador
Abbott, the parent company of Pedialyte, announced that it is partnering with NFL star Odell Beckham Jr.
Beckham is set to serve as a creative director and ambassador for the beverage, which is known for its rehydration properties.
"I learned about Pedialyte from my mom," Beckham said, "and since then I've been turning to it not just when I am training or playing, but also when I'm traveling, whenever I need it — because it works. Now, I'm excited to tell my fans all about it."
In addition, the athlete will contribute to marketing, content and product development for the brand, the company said.
"The secret's out that Pedialyte is evangelized by athletes in locker rooms nationwide as a great option for advanced rehydration," Chris Calamari, the vice president and general manager of pediatric nutrition at Abbott, said. "And working with OBJ to share that message was a natural choice for our brand. He's a huge fan of the product, crediting its use to help him in his quest for optimum performance. We're excited for OBJ to bring his creativity and entrepreneurial spirit to the Pedialyte brand."
Shoppers can find Pedialyte in the baby aisle in ready-to-drink bottles, powder packs and freezer pops in a variety of flavors at such retailers as Walmart, Walgreens, grocery stores and Amazon.
Beckham is set to serve as a creative director and ambassador for the beverage, which is known for its rehydration properties.
"I learned about Pedialyte from my mom," Beckham said, "and since then I've been turning to it not just when I am training or playing, but also when I'm traveling, whenever I need it — because it works. Now, I'm excited to tell my fans all about it."
In addition, the athlete will contribute to marketing, content and product development for the brand, the company said.
"The secret's out that Pedialyte is evangelized by athletes in locker rooms nationwide as a great option for advanced rehydration," Chris Calamari, the vice president and general manager of pediatric nutrition at Abbott, said. "And working with OBJ to share that message was a natural choice for our brand. He's a huge fan of the product, crediting its use to help him in his quest for optimum performance. We're excited for OBJ to bring his creativity and entrepreneurial spirit to the Pedialyte brand."
Shoppers can find Pedialyte in the baby aisle in ready-to-drink bottles, powder packs and freezer pops in a variety of flavors at such retailers as Walmart, Walgreens, grocery stores and Amazon.