Alacer inks deal with Burton to sponsor snowboarding events

FOOTHILL RANCH, Calif. Alacer last week signed a deal with Burton to become the official health and energy drink mix sponsor of the snowboarding competition 2008 Burton Super Demo Tour and Burton U.S. Open with its Emergen-C brand of dietary supplement health drink mixes.

The partnership will feature sampling from Emergen-C’s signature Feel the Good Lounge in the Burton Demo Igloo, daily giveaways and a chance to win a free trip to the Burton U.S. Open.

“Alacer is very excited that Emergen-C will be a sponsor for this year’s Burton Demo Tour and U.S. Open,” stated Monica Sikorski, special events and promotions manager for Alacer. “It’s only natural that two lifestyle brands with such active, passionate fan bases should come together,” she said.

“We’re stoked to be working with Emergen-C,” commented Bryan Johnston, senior vice president of global marketing at Burton. “Our riders and staff travel all over the world to competitions and film shoots. Having Emergen-C as an event partner is an authentic and important relationship because we work so hard to stay healthy throughout the winter months.”