Alacer names Emergen-C health drink mix sponsor of Burton snowboarding tour

FOOTHILL RANCH, Calif. Alacer Corp., maker of the vitamin drink mix Emergen-C, on Friday announced its second year of its partnership with Burton as the Official Health and Energy Drink Mix Sponsor of the 2009 Burton Super Demo Tour and Burton U.S. Open—two competitive snowboarding events.

“It’s only natural that two brands with passionate, active fans come together to have fun on the mountain, and we’re thrilled to partner with Burton again this year,” stated Monica Sikorski, special event and promotions manager for Alacer. “We’re looking forward to offering big prizes, sampling fresh new flavors and getting riders ready to hit the hill all winter long.”

The sponsorhip includes the Emergen-C “Quest for the Ultimate Ride” Sweepstakes—featuring a grand price of Burton gear for two, $1,000 and tickets to the Burton U.S. Open, March 19-22 in Stratton, Vt.